For this project, I developed a vibrant brand identity for Squeeze the Day, a fresh fruit food truck serving smoothies, bowls, and colorful snacks. Inspired by pop art and playful, energetic visuals, I crafted a cohesive experience spanning logo design, packaging, truck graphics, and a mobile app. The goal was to transform healthy eating into a fun, energizing moment of joy, using bold colors, dynamic typography, and creative storytelling to make every touchpoint feel lively and memorable.